Swell

Surf & Snorkel Shop

Your Complete Beach Adventure Outfitter in Rincón, Puerto Rico

Explore Financial Model Detailed Business Plan

Executive Summary

Prime Location

Established in Rincón, Puerto Rico - the island's famous "surfing capital" with consistent waves and vibrant tourist activity.

Family Business

Full-time management by owner's son and brother, supporting two local families through business income.

Growing Market

Over 6 million travelers visited Puerto Rico in 2023, up 19% from the prior year, with Rincón as a major draw.

Strong Financials

$250K startup investment, projected $150K+ first-year revenue, profitability by Year 2.

Market Analysis

6M+ Annual Visitors to Puerto Rico
$700 Average Tourist Spending
$25 Daily Surfboard Rental Rate

Tourism in Rincón

Rincón is located on Puerto Rico's northwest coast and has earned fame as "the surfing capital of the Caribbean." The area benefits from complementary seasonal demand:

  • Winter (Dec-Apr): Peak surf season with large north swells
  • Summer (Jun-Sep): Calm waters perfect for snorkeling
  • Year-round: Steady flow of general beach tourists
El Faro de Rincón - The famous lighthouse of Rincón, Puerto Rico

El Faro de Rincón - The iconic lighthouse overlooking the surfing capital of the Caribbean

Products & Services

Snorkeling and water activities in crystal clear Caribbean waters

Surfboard Rentals

Fleet of ~30 surfboards covering beginner-friendly soft-tops to high-performance boards

  • Budget: Foam longboards ($25/day)
  • Premium: Advanced shortboards ($30-40/day)
  • Weekly packages available

Snorkel Gear

Complete snorkel sets for exploring Tres Palmas Marine Reserve

  • Budget: Standard sets ($15/day)
  • Premium: High-end gear ($20-25/day)
  • Safety equipment included

Beachwear & Apparel

Comprehensive selection from budget to premium surf fashion

  • Swell-branded merchandise
  • Name brand surf apparel
  • Local artisan items

Beach Accessories

Everything needed for the perfect beach day

  • Beach chairs and umbrellas
  • Stand-up paddleboards
  • Waterproof accessories

Interactive Financial Model

Year 1 Revenue

$150,000

Break-even Point

Month 11

ROI (Year 3)

47%

Startup Cost

$250,000

Adjust Key Variables

10
5
$300
$25
$10,000
15%

Revenue Projection (3 Years)

Profit by Year

Monthly Cash Flow (Year 1)

Scenario Analysis

Conservative

Year 1 Revenue: $120,000

Break-even: Month 14

Base Case

Year 1 Revenue: $150,000

Break-even: Month 11

Optimistic

Year 1 Revenue: $200,000

Break-even: Month 8

Want the Complete Analysis?

Dive deep into our comprehensive business plan with detailed market research, competitive analysis, operational strategies, risk assessments, and complete financial projections.

View Detailed Business Plan

Unique Selling Propositions

Gear Delivery Service

Free delivery to hotels, Airbnbs, and beaches - a convenience no competitor offers

Online Booking System

Modern e-commerce platform for advance reservations and seamless customer experience

Eco-Conscious Focus

Reef-safe products, sustainability initiatives, and support for marine conservation

Try-Before-Buy

Rental fees credited toward purchases, encouraging equipment sales

Contact Us

Steps leading to the beach in Rincón

Get in Touch

Ready to ride the wave with Swell? Contact us to learn more about investment opportunities or partnership possibilities.

Rincón, Puerto Rico
info@swellrincon.com
+1 (787) 555-SURF